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Who are we?

The Israeli Institute of Packaging is a non-profit organization that promotes and coordinates the field of packaging in Israel. It is a member of the Consumer Products and Construction Association and serves as a knowledge center for the industry. Its members include professionals from various fields such as packaging manufacturers, consultants, designers, machine manufacturers, logistics, academics, and consumers from various segments such as food, cosmetics, pharma, etc.

Goals and vision

The Israeli Institute of Packaging aims to be a leading knowledge center for the field of packaging in Israel. It promotes innovation and creativity in packaging development through various professional activities such as courses, webinars, and conferences. Additionally, it places a strong emphasis on sustainability and protecting the environment. It provides guidance and tools such as training courses and guides for sustainable packaging. The institute serves as a platform for connecting professionals in the field of packaging development and works with authorities to promote regulation, financing, and incentives related to packaging design and development.

The official representative of the World Packaging Organization – WPO

The Israeli Institute of Packaging is an active member of the World Packaging Organization (WPO) and is part of its executive committee. The Institute participates in the WPO's activities and professional meetings, keeping informed and updated on the latest trends and developments in the field. As the official and exclusive representative of WPO in Israel, the institute holds an annual competition "The Star of Israel" for innovation in packaging. The winners of this competition are eligible to compete in the WorldStar global competition against other packaging manufacturers from around the world.

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Shira Rosen

Consultant of packaging development

Chairman of the Packaging Institute and member of the management team at WPO -World Packaging Organization, is a consultant in the fields of packaging with an emphasis in the areas of development, environmental quality, innovation and efficiency – For about 25 years she led the field of packaging in international companies – for 18 years she managed the Packaging development unit at Strauss group and before that, 7 years at Unilever. She is also Lecturer at the Technion, conducts courses and workshops in organizations, and is invited as a regular guest to international conferences as a lecturer and judge in international competitions.


Harel Ben David

Director of the Rubber Plastics and Packaging Department at the Manufacturers Association

Director of the Rubber Plastics and Packaging Department in the Consumer Products and Construction Association of the Manufacturers Association.

Board of Directors

Mickey Shmeltzer

CEO and Partner in SZP

Division Manager at Delta Galil, CEO of a company in the field of wet wipes and CEO of SZP since 2008. He holds a Master's degree in Business Administration (MBA).

Yossi Bloom

Creative director at Osem-Nestle Studio

A designer specializing in food packaging and a painter. He manages the design strategy for several well-known Osem brands, including Bamba and Bissli, as well as Nestle brands under his studio. He has designed for Sabra, Nestle ice creams, Purina, Bishulim recipe website, and the Nestle Fitness brand. He graduated from Vital College in 1988 as a visual communication and packaging designer for Osem company. Since 2005, he has been managing Osem-Nestle Studio.

Michal Ron Gavish

Polycad CEO

Born in the USA, holds an MBA with a specialization in marketing. She has lived in various countries such as the USA, Thailand, Guatemala, and Iran due to her parents' job and is fluent in 4 languages. She served in 8200, where she gained an understanding of the power of information. She is leading the plastic packaging industry toward a recycling revolution.

Assi Schnebel

Board member

Board member

Eli Feingold

Board Member

A retired Chief Engineer from Agrexco. He held various positions during his tenure at Agrexco, including Director of the Development Department, Director of the Vegetable Marketing Department, and Chief Engineer in the field of conveying and packaging. He now owns a private consulting company focused on packaging and conveying and works with the Air Force and Clalit HMO. He is also the author of a book on packaging for the Export Institute, which is considered the only comprehensive book on the subject.

Guy Frenkel

Infinya Packaging CEO

An experienced professional in the packaging industry, holding various leadership positions throughout his career. He served as the CEO of Frenkel & Sons until 2006, CEO of Frenkel CD from 2006 to 2013, and currently serves as the CEO of Infinya Packaging since 2013. He is an engineer with MBA degree.

Ravit Ben Naim

Planning and Development Manager at Ducart Industries

Has extensive experience in the packaging industry, specifically in cardboard packaging. She has spent 21 years managing the planning and development system at Ducart, and an additional 4 years at C.D. Packaging before that. She has over 25 years of experience in total.

Mishael Nuriely

Vice President of Marketing and Sales at Pitkit Printing Works Ltd. Consultant for organizations and businesses in matters of packaging and printing

30 years of experience in the field of packaging, with a focus on printing various types of packaging, including shrink sleeves, stickers, labels for wine and alcohol, IML, BML, and more. He also provides consulting services for organizations and businesses in matters related to packaging and printing.

Snir Yagil

Concern Purchasing manager of Unilever Israel - packaging department

Over 10 years of experience in packaging and FMCG industry. He has been leading the sustainability efforts for Unilever Israel's packaging for about 6 years by aligning it with Unilever's global procurement strategy, integrating innovative solutions and maintaining resilience.

Danny Friedmann-Marom

Packaging Development Manager at Strauss

Material Engineer. Manages and leads the field of packaging development at Strauss. In his current position, he is responsible for ensuring that the company's packaging development efforts are professional, sustainable and innovative.

Rachel Levi

Director of Packaging Development at CBC - Central Beverage Company

Participates in packaging development processes of a variety of packaging materials at all CBC group sites. She leads the introduction of new technologies and packaging materials to achieve operational excellence and marketing efficiency. She specializes in finding alternatives and innovations in this field and has comprehensive knowledge in the worlds of packaging with a focus on environmental content.

Packaging Institute Management

The management of the Israeli Institute of Packaging is composed of individuals from prominent positions in the Israeli packaging industry, representing various areas such as metal, paper and cardboard, plastic, and glass packaging. The board members also represent companies involved in various stages of packaging development, from manufacturers and designers to major market players and brand owners that use packaging. Additionally, members of the institute also come from the Consumer Products and Construction Association of the Manufacturers Association.

Click on the board member for more information

Among our memebers